Marketing leader | storyteller | Designer | strategist
Valerie Tanswell
Strategic, analytical, and creative digital-marketing leader with the knowledge and experience to advance initiatives while creating a robust user experience.
Highly collaborative within a cross-functional, matrixed environment with various stakeholders. Leverage strong communication skills to unite diverse teams around shared goals.
Talents encompass all aspects of digital marketing, from website design, development, and optimization to content creation and social media with a steadfast focus on engagement.
Meet Valerie
Valerie’s journey has spanned both sides of the Atlantic, providing her with a broad view of business and the digital expertise required to position her stakeholders for success in a competitive market.
Valerie combines American warmth with a touch of British cheekiness, resulting from her diverse background. She takes pride in her ability to bring people together, inspiring collective action and fostering the wellbeing and success of others.
Outside of her professional endeavors, she is an avid bucket list enthusiast. You may find her attending a match at Wimbledon, navigating the scenic canals of Wales, or exploring the vibrant streets of Istanbul, among other thrilling adventures. Equally, she cherishes moments spent at home, sharing quality time with her loyal canine companions.
Areas of Expertise
Marketing Strategy
content writing
project management
Social Media
Data Analysis
design and branding
Team Leadership
integrated marketing
Campaign Creation
innovation
Career Highlights
AZA United
2022- Present
Marketing Manager
Inception Web Design
2015 – Present
Digital project manager / designer
ASU via Trilogy
2021 (contract role)
Digital Marketing Instructor
LV=
2013 – 2015
Digital Marketing Manager (UK)
BLD Group
2011 2013
Marketing Manager (UK)
Design
Website Design
Discovery, research, design and build
B2C – Branding | Website | Content
B2C – Branding | Website | Content
B2C – Website | Content
B2C – Website | Content
B2C – Branding | Website | Content
B2C – Website | Content
B2B – Branding | Website | Content
B2C – Branding | Website | Content
Design
Social Media
Ideation, design and optimization
B2B with One Brand
B2C with One Brand
B2B with Many Brands
B2C with One Brand
B2B with Many Brands
B2B with Many Brands
Content Writing
Content ideation, research and creation.
Blogs and Website content
Videos
Videographer, Writer, Producer and Director:
Long videos and shorts
Digital Marketing
Key Accomplishments
%
Unique Visitor increase
Integratged marketing strategy to evolve business offerings from B2B to B2C.
%
CTR increase
Use of on-page customer reviews to improve SEO rankings and increase engagement.
%
Blog Content
Content strategy resulting in blogs being 4 of the top 10 traffic sources to website.
Stars
Website, brand and content delivery resulting in a perfect Google rating.
%
Follower Growth
Social channels as third- highest web traffic source, and delivered consistent stream of user-generated content.
Team of the Year
Nominated for team of the year in recognition of leadership skills in supporting and serving customers.
project managment
Website development
- Requirements Gathering
- Initial Design and Prototyping
- Development and Testing
Key Outcomes:
Increase of Clients
30% life in bookings
ROI within one month
Cost of website recouped within 30 days of launch
5-Stars
Google Rating of 5 Stars
Increase SEO rankings
- Keyword Research
- Content Optimization
- Content Creation
Key Outcomes:
Increase in website traffic
MoM increase by average 7% in unique visitors driven by our blog project plan.
CTR uplift
CTR went from a strong 5.2% to a robust 9.2%.
Uptake in inquiries
Overall increase of 14% requiring new staff.
National paid media campaign
- PPC Campaign
- YouTube Advertising
- Partnership Development and Activation
Key Outcomes:
CTR
Achieved average 3.9% across paid platofrms
Sales uptake
Recognition
Transforming B2B into B2C Success
- Market Research and Audience Analysis
- Website and Social Media Optimization
- Content Marketing and Campaign Launch
Key Outcomes:
B2C Sales Revenue
B2C Brand Awareness
Expansion of Market Share
Praise from Valerie’s peers and coworkers
Fun Facts
UK Bound
At 19 and with a lot of courage, Valerie moved to the UK with a one-way ticket, $800, and a trench-coat since she assumed all Brits wore them.
“And on your left…”
For several years, Valerie spent her weekends giving guided tours of London to foreign students. But she could only stand going to Madame Tussards’s once.
HOT HOT HOT
Valerie and her team of 4 raised over $5,000 walking over hot coals for charity. It was a cold, grim day but they got it done!
AHOY, CAPTAIN!
Valerie and her sister spent a week on the canals in Wales on a 70 foot flat-bottom boat. With no experience, Valerie drove it so slowly that walkers on the nearby footpath passed them.
